”Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett

Hi! I’M Hera falcon, A GRAPHIC DESIGNER and Data analyst specialist.

I studied Graphic Communication Design and Marketing in Mexico, and have been working in Canada since 2018.

With over 12 years of experience in digital design, I have honed my skills in creating engaging learning resources, including readings, podcasts, videos, and VFX. Recently, I transitioned to a dynamic role as a Data analyst, where I am excited to apply my creativity in a new context.

Out of the office I like spending my time with my family taking small hikes and enjoying the wilderness or with my friends and a cup of coffee.

SKILLS

Data Analyst

Experience in building dashboards using Power BI, creating data models and queries in SQL, automating data pipelines and workflows, and improving reporting efficiency.

Advanced Excel skills, macros and pivot tables.

Graphic Design

Strong background in communication and graphic design. Following the guides previously established by the brand.

Infographics, podcasts, videos, and readings.

Redefining a new style for a brand.

UX

Making layouts in Figma is my hobby. Create wireframes and mockups for the User Interface. Also, my experience includes making designs using Bootstrap.

Experiences

Accounts Receivable and Project Administrative  at KDengineering.ca
2024-today | Canada

  • Designed and deployed a Power BI management dashboard to track billings, invoices, and timesheets, improving visibility of project financials and operational efficiency.
  • Analyzed A/R trends to support management in forecasting and follow-ups.
  • Coordinated project data, documentation, and reporting to ensure accuracy across departments.

Production Coordinator at BoxelStudio.com
2023-2023| Canada

  • Responsible for the efficient functioning of the projects that I was assigned.
  • Making any adjustments to priorities based on the objectives of each project and the resources available.
  • Setting up a daily session for the team and following up on Scrum’s agenda items.
  • Giving department status updates.
  • Create and send out a report of what was accomplished every day by my team.

Graphic Designer at Subliworks.com
2018-2023| Canada

  • Creating new designs for t-shirts using the sublimation technique.
  • Develop new designs for different garments by using sublimation techniques.  
  • Created tutorial videos explaining how to make an order.  
  • Uploaded and updated products in BigCommerce, Shopify, and Etsy platforms.  
  • Given feedback on other designers’ work when needed and assist with photo shoots when necessary. Create and maintain a seasonal print guide for communication. 


Manager of Multimedia design at Anáhuac onLine
2015-2018 | Mexico

  • Oversaw a team of 4 designers.
  • Mentored new designers in team standards and procedures to produce consistent results group-wide. 
  • Connected with clients to understand needs, solicit feedback, and discuss changes. 
  • Directed the work of multiple designers, illustrators, and developers, and assisted with meeting specific team project goals. 
  • Improved team member performance through motivation and training. 
  • Guaranteed the delivery time of digital products before being hosted on internal or external client platforms such as Blackboard and Moodle. 
  • Developed hundreds of infographics, videos, podcasts, and interactives.  
  • Developed newsletters, banners, reels, and images to post on social media. 
  • Reviewing and editing landing pages.
  • Monitoring social networks and the institutional communication plan.

 

Web designer at Anahuac Online
2008-2015 | Mexico

  • Graphic interface for eLearning platform (LMS).
  • Design and integration of storytelling for educational purposes.
  • Design infographics, charts, videos, and quizzes.

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Thanks!

You can download my resume in PDF format here.